Our People

Peter Craggs

Creative Director

Peter Craggs

Over the past 15 years I have worked for some of Australia’s most acclaimed brand and communications agencies including Re Sydney, Interbrand and Landor. I’ve also gained extensive experience in the UK at high-calibre agencies including Wolff Olins, Futurebrand and Venture Three. During that time I’ve helped shape some of the largest and most respected brands both in Australia and internationally.

Since returning to Sydney, I now work directly with clients to help define and clarify their offering, through my studio, Ratio Agency. I also collaborate with a range of Sydney studios at a freelance capacity.

I’m at my best when working at the intersection of design & strategy, on big impactful ideas, which bring purpose and clarity to users. I have a track record for delivering high quality creative and high-impact ideas that are both creative and grounded in business objectives. Applying those principles has delivered tangible results for clients, and well as winning me multiple industry accolades.

Clients I have worked with:
Sekisui House
ISPT Super Property
AMP Capital
Brickfields Consulting
Transport for NSW
Virgin Media
Event Cinemas
Hearing Australia

Creative Projects

Select Projects

Throughout my career, I have lead the development of the following projects. If you'd like to see my full portfolio of work, please get in contact.

Our Work

Interested in learning more about how we can help your business to grow?

If you're looking to name your brand, refresh your visual identity, or to create a new brand from scratch — our studio can help. Our services also include full roll-out for all your customer-facing touch-points, like websites, social content and print based collateral.

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