Use this announcement bar to inform users of cookies, promotions, new features etc.
How can we help?

Develop a brand strategy to clarify your business offering

Brand Strategy is the very first step defining the who, what, where and why of your business. It is an integral component in establishing a strong brand identity. A well-defined strategy provides a roadmap to help your brand perform at its best.
Develop a brand strategy to clarify your business offering
Our Services

Brand Strategy Services

The first step in defining a brand strategy, so to get a deep understanding of your business, goals audience and competitors. Your strategy determines how to position your offering in the marketplace. Your brand strategy creates a core platform for your entire business, both inside and out. It is a reflection of your processes, personality, stakeholders and values.

  • Stakeholder Engagement
    We work closely with internal stakeholders to build a strategy across your organisation

  • Competitor Research
    We start by a deep-dive into the competitive landscape to find your uniqueness

  • Purpose & Positioning
    We take our learnings to form a position for the future growth of your business

Why choose Ratio as your design agency?

A creative partnership
We partner with ambitious people, products and projects, to produce high quality work that not only delivers on creativity, but also on business objectives.
We are nimble
We bring your project to life through our small dedicated team, and a network of trusted partners and specialists, handpicked to create the best outcome for your business.
From ideas to action
We start with the big idea, and bring your business to life across a range of digital-first applications and touch-points
Our Process

Our approach to branding

How we can help define and differentiate your business

First we gain a deep understanding of your business goals


Next, we define your brand system and messaging


Finally, we deliver your brand identity through a range of key touchpoints

About Us

We are Ratio. Your Brand Strategy Agency in Sydney.

We closely partner with ambitious businesses to define their brand and bring it to life across every touchpoint. Including branding, print, advertising, digital, motion, environmental, packaging and everything in-between.

We're your Sydney design agency.
Let's chat.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.