Sydney Graphic Design Studio

We are a Sydney Graphic Design Studio, for partners who seek progress

We are Ratio. We aim to find the perfect ratio of creativity and commerce to help your business succeed.

What we do

How can we help you grow your business?

What is it that makes you unique? We work in partnership with you to clarify and clearly communicate your offering.
We create
Clearly defined Brand Strategy, which aligns your purpose, voice and goals
So you can
Identify your proposition and strategically align the goals of your organisation, to the needs of your customers
We create
An inspiring and ownable Brand identity which brings your strategy to life
So you can
Connect to customers, communicate your unique value, convey your story and stand-out in a sea of competitors.
We create
Impactful websites, engaging content, creative campaigns and epic brand applications
So you can
Attract, convert and retain more customers, with strategically targeted digital & print touch-points
Our Difference

A creative design studio which delivers inspiring branding, with tangible outcomes to enable your business to grow.

We take a personalised approach to solving design, branding and marketing challenges. We can help with brand strategy, business naming, designing a website, digital assets, social content or any other marketing challenges your business may face. We work in collaboration with our clients, to create custom solutions, which deliver tangible results.
Big agency thinking, small studio agility.
We bring our experience of working for big agencies, and incorporate the one-to-one attention which only a boutique studio can provide.
A true business partnership
We partner with ambitious people, products and projects, to produce high quality work that not only delivers on creativity, but also on business objectives.
We scale to meet
your needs
We bring your project to life through our small dedicated team of graphic designers, and a network of trusted partners and specialists, who are driven to create the best outcome.
From ideation,
to completion
We start with the big idea, and bring your business to life across a range of digital-first applications as well as conventional print and environmental touch points.
How we help

We deliver a range of design and branding services

We work collaboratively to define your brand, and bring it to life across a range of key brand touch-points
Our Work

Some of the businesses we've helped transform

We partner with ambitious people, products and projects, to produce high quality work that not only delivers on creativity, but also on business objectives.

What we do

We apply our logical approach, to solve complex challenges

Our simplified three step process, allows you to clarify your offer, create a distinctive look & feel, and bring it to life across a range of brand experiences
We dive deep to get an understanding of your business and your goals
Business benefit
Gain a clear picture of your business positioning, which is then used as a guidepost for stakeholders and partners, which clarifies a company’s value to its customers
Next, we define your visual identity system and messaging
Business benefit
A well designed visual identity, provides clarity and consistency for your customers, with a clearly defined point of differentiation from your competitors
Finally, we deliver your identity across a range of key touch points
Business benefit
Carefully considered touch points allow a brand to build a relationship with the consumer with each application, leaving a lasting impression

We love working with people like you

We tailor our ways of working to ensure they are bespoke to you. Whether you are an entrepreneur, small business owner or marketing managing of an international brand.

How it all works

Our process is built to distil, define and deliver the idea that makes your brand memorable to your audience
Our Team

Creative Leadership

Our team is lead by Peter Craggs, a Creative Director with over fifteen years of experience. He has worked for some of the top international branding agencies including; Wolff Olins, Landor, Interbrand, Futurebrand and more. Peter has lead high-profile branding projects for Optus, the London 2012 Olympics and the Virgin group, as well as a range of projects for small and medium sized businesses.

View Our Team
Our Work

Clients we have worked with

AMP Capital
Sekisui House

Virgin Media
Transport for NSW
Westpac Group

Our Blog

Branding news, views & insights

Read our views and insights on all things branding, graphic design, strategy and entrepreneurship.

Our Work

Interested in learning more about how we can help your business to grow?

If you're looking to name your brand, refresh your visual identity, or to create a new brand from scratch — our studio can help. Our services also include full roll-out for all your customer-facing touch-points, like websites, social content and print based collateral.

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