Sydney Graphic Design Studio

We are a Sydney Graphic Design Studio, for partners who seek progress

We are Ratio. We aim to find the perfect ratio of creativity and commerce to help your business succeed.

What we do

How can we help you grow your business?

What is it that makes you unique? We work in partnership with you to clarify and clearly communicate your offering.
🧠
We create
Clearly defined Brand Strategy, which aligns your purpose, voice and goals
So you can
Identify your proposition and strategically align the goals of your organisation, to the needs of your customers
✏️
We create
An inspiring and ownable Brand identity which brings your strategy to life
So you can
Connect to customers, communicate your unique value, convey your story and stand-out in a sea of competitors.
🎉
We create
Impactful websites, engaging content, creative campaigns and epic brand applications
So you can
Attract, convert and retain more customers, with strategically targeted digital & print touch-points
Our Difference

A creative design studio which delivers inspiring branding, with tangible outcomes to enable your business to grow.

We take a personalised approach to solving design, branding and marketing challenges. We can help with brand strategy, business naming, designing a website, digital assets, social content or any other marketing challenges your business may face. We work in collaboration with our clients, to create custom solutions, which deliver tangible results.
Big agency thinking, small studio agility.
We bring our experience of working for big agencies, and incorporate the one-to-one attention which only a boutique studio can provide.
A true business partnership
We partner with ambitious people, products and projects, to produce high quality work that not only delivers on creativity, but also on business objectives.
We scale to meet
your needs
We bring your project to life through our small dedicated team of graphic designers, and a network of trusted partners and specialists, who are driven to create the best outcome.
From ideation,
to completion
We start with the big idea, and bring your business to life across a range of digital-first applications as well as conventional print and environmental touch points.
How we help

We deliver a range of design and branding services

We work collaboratively to define your brand, and bring it to life across a range of key brand touch-points
Brand Identity Design
We create stand-out brands which resonate with your audience. Our team of creative graphic designers, develop brand identity systems which can flex cohesively across a range of print and digital touchpoints.
Brand Naming
Finding the right name which will strike a chord with your audience, is always a challenge. We are well versed in developing names for brands, products and services.
Brand Strategy
We can develop a brand strategy which seeks to clarify the who, what, where and why of your business. Which not only provides focus to your business or product offering now, but in the future as well.
Corporate Communications
We can help your business with awareness, lead generation campaigns for your business. Creative and clearly targeted campaigns which connect to your desired audience.
Design Services
We can express your brand in a constant manner across all media, with optimal communication to your target audience.
Digital Design
We apply our digital-first approach to your projects. We develop a suite of digital assets across all your business touchpoints. Providing clarity and consistency of your brand in the digital world.
Packaging Design
Our team of creative experts deliver impactful packaging solutions, which communicate your unique selling proposition, in order to entice and engage customers.
Rebranding
Finding the right name which will strike a chord with your audience, is always a challenge. We are well versed in developing names for brands, products and services.
Our Work

Some of the businesses we've helped transform

We partner with ambitious people, products and projects, to produce high quality work that not only delivers on creativity, but also on business objectives.

Prescient
Market research reinvented for the built environment
Motor Arbitrage
Driven by details
Good Measure Co
A chocolate brand made specifically for moments and occasions
Fontalis Project Services
Trusted civil engineering partners for iconic projects
What we do

We apply our logical approach, to solve complex challenges

Our simplified three step process, allows you to clarify your offer, create a distinctive look & feel, and bring it to life across a range of brand experiences
Distil
We dive deep to get an understanding of your business and your goals
‍
Business benefit
Gain a clear picture of your business positioning, which is then used as a guidepost for stakeholders and partners, which clarifies a company’s value to its customers
Define
Next, we define your visual identity system and messaging
‍
Business benefit
A well designed visual identity, provides clarity and consistency for your customers, with a clearly defined point of differentiation from your competitors
Deliver
Finally, we deliver your identity across a range of key touch points
‍
Business benefit
Carefully considered touch points allow a brand to build a relationship with the consumer with each application, leaving a lasting impression

We love working with people like you

We tailor our ways of working to ensure they are bespoke to you. Whether you are an entrepreneur, small business owner or marketing managing of an international brand.
Process
sad

How it all works

Our process is built to distil, define and deliver the idea that makes your brand memorable to your audience
Our Team

Creative Leadership

Our team is lead by Peter Craggs, a Creative Director with over fifteen years of experience. He has worked for some of the top international branding agencies including; Wolff Olins, Landor, Interbrand, Futurebrand and more. Peter has lead high-profile branding projects for Optus, the London 2012 Olympics and the Virgin group, as well as a range of projects for small and medium sized businesses.

View Our Team
Our Work

Clients we have worked with

Optus
Jurlique
Westfield
AMP Capital
Sekisui House

Regus
Virgin Media
Transport for NSW
Westpac Group

Our Blog

Branding news, views & insights

Read our views and insights on all things branding, graphic design, strategy and entrepreneurship.
‍

Branding
June 26, 2023
Key Factors to Consider When Hiring a Branding Agency: A Comprehensive Guide for Making the Right Choice
Discover the essential factors to consider when hiring a branding agency, with tips and best practices to ensure you choose the right partner for your business.
Branding
June 5, 2023
The Ultimate Guide to Briefing a Visual Identity Agency: Tips and Best Practices for Effective Collaboration
Learn how to create an effective brief for a visual identity agency with our in-depth guide, featuring tips and best practices to ensure a successful collaboration.
Branding
May 22, 2023
Understanding the Difference Between Marketing and Branding Agencies: Which One Is Right for Your Business?
Learn the key differences between marketing and branding agencies and discover which one is best suited for your business needs.
Our Work

Interested in learning more about how we can help your business to grow?

If you're looking to name your brand, refresh your visual identity, or to create a new brand from scratch — our studio can help. Our services also include full roll-out for all your customer-facing touch-points, like websites, social content and print based collateral.

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Email
hello@ratio.agency
Phone
+61 434 997 505
Mon - Fri | 9am - 5pm
Visit
The Commons
20–40 Meagher Street
Chippendale, NSW, 2008
Ratio Agency Logo
We are a branding and design agency based in Sydney.
Our creative studio provides branding, rebranding and design services to businesses. We roll your refreshed brand across a range of customer facing touch-points, like websites, social media, digital and print based communication.
ApproachServicesProjectsViewsContact
Brand Identity Design
Brand Naming
Brand Strategy
Content Marketing
Corporate Communications
Design Services
Digital Design
Packaging Design
Rebranding
Brand Identity Design
Brand Naming
Brand Strategy
Content Marketing
Corporate Communications
Design Services
Digital Design
Packaging Design
Rebranding
hello@ratio.agency+61 434 997 505
© Copyright 2021 Ratio Agency