Our Approach

Big design agency thinking, small studio agility

We take all the best parts of big design agencies, and incorporate the one-on-one service which make small studios great.
Our Approach

We are the creative partners in the progress of your business

We closely partner with ambitious businesses to define their brand and bring it to life across every touchpoint. Including branding, print, advertising, digital, motion, environmental, packaging and everything in-between.

Our Approach

We're nimble, which means we can scale up or down based on your needs

As a small, agile studio, we are able to flex and adapt to the needs of our clients. Over the years we’ve built up a large network of partners and professionals to call on. This enables us to hand-pick a team based on what is best for your brief.
Our Process

Our approach to branding

How we can help define and differentiate your business

First we gain a deep understanding of your business goals


Next, we define your brand system and messaging


Finally, we deliver your brand identity through a range of key touchpoints

Our Team

Our creative calibre

Although we’re a relatively new studio, our creative team are highly experienced in the world of branding. Our team have led many high-profile projects, while working at a range of internationally recognised studios.
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Our Team

Creative Leadership

Our team is lead by Peter Craggs, a Creative Director with over fifteen years of experience. He has worked for some of the top international branding agencies including; Wolff Olins, Landor, Interbrand, Futurebrand and more. Peter has lead high-profile branding projects for Optus, the London 2012 Olympics and the Virgin group, as well as a range of projects for small and medium sized businesses.

View Our Team

Like to work together?

We’re on the hunt for ambitious clients, who want to elevate their brand and their business.

Our Work

Our services

Brand Definition

Brand Strategy
Brand Positioning
Brand Architecture
Brand Naming
Narrative & Messaging
Visual Identity
Verbal Identity
Logo Design
Brand Guidelines

Brand Delivery

Website design
Communications & Campaigns
Print & Editorial Design
Motion Graphics
Brand Video
Photography & Art Direction
Packaging Design
Branded Environments
Social Media Content

Our Work

Clients we have worked with

AMP Capital
Sekisui House

Virgin Media

We're your Sydney design agency.
Let's chat.

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