About Us

Creative partners in the growth of your business

We aim to find the perfect ratio of creativity and commerce to help your business succeed. We create, refresh and evolve effective brands that connect to your audience, and inspire action across digital, print and environment.

What we do

How can we help you grow your business?

What is it that makes you unique? We work in partnership with you to clarify and clearly communicate your offering.

🧠

We create

Clearly defined Brand Strategy, which aligns your purpose, voice and goals

So you can

Identify your proposition and strategically align the goals of your organisation, to the needs of your customers

✏️

We create

An inspiring and ownable Brand identity which brings your strategy to life

So you can

Connect to customers, communicate your unique value, convey your story and stand-out in a sea of competitors.

🎉

We create

Impactful websites, engaging content, creative campaigns and epic brand applications

So you can

Attract, convert and retain more customers, with strategically targeted digital & print touch-points

What we do

We apply our logical approach, to solve complex challenges

Our simplified three step process, allows you to clarify your offer, create a distinctive look & feel, and bring it to life across a range of brand experiences

Distil

We dive deep to get an understanding of your business and your goals
‍

Business benefit

Gain a clear picture of your business positioning, which is then used as a guidepost for stakeholders and partners, which clarifies a company’s value to its customers

Define

Next, we define your visual identity system and messaging
‍

Business benefit

A well designed visual identity, provides clarity and consistency for your customers, with a clearly defined point of differentiation from your competitors

Deliver

Finally, we deliver your identity across a range of key touch points
‍

Business benefit

Carefully considered touch points allow a brand to build a relationship with the consumer with each application, leaving a lasting impression

We love working with people like you

We tailor our ways of working to ensure they are bespoke to you. Whether you are an entrepreneur, small business owner or marketing managing of an international brand.

Small Business Owners

Are you interesting in understanding how branding positively impacts business? We can provide clarity on your offering, and then create or refresh your identity to better resonate with your customers

Marketing Managers & CMOs

Looking for a trusted team of experts who can take the lead on branding and communications? In our past lives we’ve worked for some of the largest agencies in Australia. We know the challenges you face, and how to bring your strategic vision to life.

Marketing Departments

We work collaboratively with marketing teams to set goals and objectives which focus on the needs of the business and customers. This ensures the entire project is kept on track and that each person in the team is working towards achieving the same vision.

Founders & Entrepreneurs

Needing to create a brand around a new idea or emerging trend? We can provide complete marketing support, from logo design, brand messaging, brand assets, web design and content strategy to maximize reach and audience conversion.

Brand Definition Services

Naming

Brand Strategy

Rebranding

Brand Delivery Services

Our Team

Creative Leadership

Our team is lead by Peter Craggs, a Creative Director with over fifteen years of experience. He has worked for some of the top international branding agencies including; Wolff Olins, Landor, Interbrand, Futurebrand and more. Peter has lead high-profile branding projects for Optus, the London 2012 Olympics and the Virgin group, as well as a range of projects for small and medium sized businesses.

View Our Team

Our Work

Clients we have worked with

Optus
Jurlique
Westfield
AMP Capital
Sekisui House

Regus
Virgin Media
Transport for NSW
Westpac Group

Our Work

Interested in learning more about how we can help your business to grow?

If you're looking to name your brand, refresh your visual identity, or to create a new brand from scratch — our studio can help. Our services also include full roll-out for all your customer-facing touch-points, like websites, social content and print based collateral.

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Email

hello@ratio.agency

Phone

+61 434 997 505

Mon - Fri | 9am - 5pm

Visit

The Commons
20–40 Meagher Street
Chippendale, NSW, 2008