About Us

We're a Sydney branding agency for partners who seek progress

We are Ratio. We aim to find the perfect ratio of creativity and commerce to help your business succeed.
About us

Big agency thinking,
small studio agility.

We take all the best parts of big brand agencies, and incorporate the one-to-one ratio which make small agencies great. Our team have extensive experience working for big branding agencies both in Australia and internationally. We now bring this wealth of knowledge to our clients, to drive the growth of their businesses.

Our Approach

Why choose Ratio as your design agency?

A creative partnership
We partner with ambitious people, products and projects, to produce high quality work that not only delivers on creativity, but also on business objectives.
We are nimble
We bring your project to life through our small dedicated team, and a network of trusted partners and specialists, handpicked to create the best outcome for your business.
From ideas to action
We start with the big idea, and bring your business to life across a range of digital-first applications and touch-points
Our Work

Some of the businesses we've helped transform

We partner with ambitious people, products and projects, to produce high quality work that not only delivers on creativity, but also on business objectives.

Our Process

Our approach to branding

How we can help define and differentiate your business
Destill

First we gain a deep understanding of your business goals

Define

Next, we define your brand system and messaging

Deliver

Finally, we deliver your brand identity through a range of key touchpoints

Free Resources

Need branding help but not sure where to start?

Download our free guide, which takes you through everything you need to know about working with an agency to create unique branding and design. It covers everything from briefing to final sign-off.

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Our Team

Our creative calibre

Although we’re a relatively new studio, our creative team are highly experienced in the world of branding. Our team have led many high-profile projects, while working at a range of internationally recognised studios.
View Projects
Our Team

Creative Leadership

Our team is lead by Peter Craggs, a Creative Director with over fifteen years of experience. He has worked for some of the top international branding agencies including; Wolff Olins, Landor, Interbrand, Futurebrand and more. Peter has lead high-profile branding projects for Optus, the London 2012 Olympics and the Virgin group, as well as a range of projects for small and medium sized businesses.

View Our Team
Our Work

Our services

Brand Definition

Brand Strategy
Brand Positioning
Brand Architecture
Brand Naming
Narrative & Messaging
Visual Identity
Verbal Identity
Logo Design
Brand Guidelines

Brand Delivery

Website design
Communications & Campaigns
Print & Editorial Design
Copywriting
Motion Graphics
Brand Video
Photography & Art Direction
Packaging Design
Branded Environments
Social Media Content

Our Work

Clients we have worked with

Optus
Westfield
AMP Capital
Fidelity
Sekisui House

Regus
Virgin Media
Nestle
M&S
Aviva

Like to work together?

We’re on the hunt for ambitious clients, who want to elevate their brand and their business.

Our Blog

Branding news, views & insights

Read our views and insights on all things branding, graphic design, strategy and entrepreneurship.

We're your Sydney design agency.
Let's chat.

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