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Brand identities which create stand-out

Your brand identity is the visual representation of your strategy, purpose, values and personality. A well-designed brand identity is so much more than a logo, it’s a complete visual system which creates a unique and highly differentiated persona of your business in your marketplace.
Brand identities which create stand-out
Our Services

Brand Identity Design Services

A strong brand identity is formed from a strong strategic point of view. The visual depiction of your business generally includes a well-considered arrangement of colours, typefaces, graphics and photography to create a well defined visual identity. Your brand is brought to life across a broad range of touch-points such as websites, corporate communications, digital applications, signage, social media and more.

  • Visual Identity System
    A consistent ‘toolkit’ of visual cues to create strong differentiation of your business

  • Brand Strategy
    The starting point for all successful brands

  • Touch-points & Roll-out
    Modern brands reach their audience from a wide range of touch-points

Why choose Ratio as your design agency?

A creative partnership
We partner with ambitious people, products and projects, to produce high quality work that not only delivers on creativity, but also on business objectives.
We are nimble
We bring your project to life through our small dedicated team, and a network of trusted partners and specialists, handpicked to create the best outcome for your business.
From ideas to action
We start with the big idea, and bring your business to life across a range of digital-first applications and touch-points
Our Process

Our approach to branding

How we can help define and differentiate your business

First we gain a deep understanding of your business goals


Next, we define your brand system and messaging


Finally, we deliver your brand identity through a range of key touchpoints

About Us

We are Ratio. Your Brand Identity Agency in Sydney.

We closely partner with ambitious businesses to define their brand and bring it to life across every touchpoint. Including branding, print, advertising, digital, motion, environmental, packaging and everything in-between.

We're your Sydney design agency.
Let's chat.

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