Any colour but black
Color-changing paint technology is making its debut on a concept version of the BMW iX utilising e-ink technology.
https://www.theverge.com/2022/1/5/22867090/bmw-color-changing-paint-electric-car-ces
The Australian Open Aces NFTs
The art balls, which feature designs by both digital artists, generative art, and historical art are linked to a designated plot on the tennis court surface.
We’re only really just starting to see the early stages of NFT and brand crossovers emerging, which is sure to be a continuing trend in ‘22
https://www.businessinsider.com.au/australian-open-nft-collection-digital-artists
No laughing matter
The Twitter #RealTalk survey found that 50% of users think too much humour from brands feels outdated
Tone of voice is always evolving, much like language does. It’s time to revisit what your brand stands for at the core, instead of relying on jokes for engagement.
Visa gets simplified
Aiming to shift perceptions of Visa as ‘just a credit card company’, this rebrand follows the broader trend of minimalism, whilst aiming for increased consistency of use.
The simplification and standardisation of this brand will save internal costs, and deliver better recognition. We also love that the new icon gives a nod to the ‘equals sign’.
https://www.itsnicethat.com/news/mucho-visa-rebrand-graphic-design-140122
Trainspotting goes luxe
The North Face and Gucci’s partnership has landed with an exclusive collaborative video from High Snobiety which features TikTok star and trainspotter Francis Bourgeois.
Not all influencer collaborations need to be directly related to your brand personas, sometimes the unexpected can be the right decision.
Better than Watching paint dry
Tint is disrupting the traditional industry of paint. In the 18 months since the business launched, Tint has recorded more than $5 million in annualised sales.
Direct to consumer brands are able to control the entire customer experience, and in doing so elevate the experience for customers
https://www.smartcompany.com.au/startupsmart/news/tint-tech-paint-industry/
