The Ratio — January 22

A collection of what’s caught our eye in the world of branding, marketing and business.
The Ratio — January 22

Any colour but black

Color-changing paint technology is making its debut on a concept version of the BMW iX utilising e-ink technology.

The Australian Open Aces NFTs

The art balls, which feature designs by both digital artists, generative art, and historical art are linked to a designated plot on the tennis court surface. 

We’re only really just starting to see the early stages of NFT and brand crossovers emerging, which is sure to be a continuing trend in ‘22

No laughing matter

The Twitter #RealTalk survey found that 50% of users think too much humour from brands feels outdated 

Tone of voice is always evolving, much like language does. It’s time to revisit what your brand stands for at the core, instead of relying on jokes for engagement.

Visa gets simplified

Aiming to shift perceptions of Visa as ‘just a credit card company’, this rebrand follows the broader trend of minimalism, whilst aiming for increased consistency of use. 

The simplification and standardisation of this brand will save internal costs, and deliver better recognition. We also love that the new icon gives a nod to the ‘equals sign’.

Trainspotting goes luxe

The North Face and Gucci’s partnership has landed with an exclusive collaborative video from High Snobiety which features TikTok star and trainspotter Francis Bourgeois.

Not all influencer collaborations need to be directly related to your brand personas, sometimes the unexpected can be the right decision.

Better than Watching paint dry

Tint is disrupting the traditional industry of paint. In the 18 months since the business launched, Tint has recorded more than $5 million in annualised sales.

Direct to consumer brands are able to control the entire customer experience, and in doing so elevate the experience for customers

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