About Us
We are a Central Coast based branding agency for partners who seek progress
We are Ratio. We aim to find the perfect ratio of creativity and commerce to help your business succeed.
We take all the best parts of big brand agencies, and incorporate the one-to-one ratio which make small agencies great. Our team have extensive experience working for big branding agencies both in Australia and internationally. We now bring this wealth of knowledge to our clients, to drive the growth of their businesses.
Our Approach
We partner with ambitious people, products and projects, to produce high quality work that not only delivers on creativity, but also on business objectives.
First we gain a deep understanding of your business goals
Next, we define your brand system and messaging
Finally, we deliver your brand identity through a range of key touchpoints
Download our free guide, which takes you through everything you need to know about working with an agency to create unique branding and design. It covers everything from briefing to final sign-off.
Our team is lead by Peter Craggs, a Creative Director with over fifteen years of experience. He has worked for some of the top international branding agencies including; Wolff Olins, Landor, Interbrand, Futurebrand and more. Peter has lead high-profile branding projects for Optus, the London 2012 Olympics and the Virgin group, as well as a range of projects for small and medium sized businesses.
Brand Definition
Brand Strategy
Brand Positioning
Brand Architecture
Brand Naming
Narrative & Messaging
Visual Identity
Verbal Identity
Logo Design
Brand Guidelines
Brand Delivery
Website design
Communications & Campaigns
Print & Editorial Design
Copywriting
Motion Graphics
Brand Video
Photography & Art Direction
Packaging Design
Branded Environments
Social Media Content
Optus
Jurlique
Westfield
AMP Capital
Sekisui House
Regus
Virgin Media
Transport for NSW
Westpac Group
We’re on the hunt for ambitious clients, who want to elevate their brand and their business.
Read our views and insights on all things branding, graphic design, strategy and entrepreneurship.
If you're looking to name your brand, refresh your visual identity, or to create a new brand from scratch — our studio can help. Our services also include full roll-out for all your customer-facing touch-points, like websites, social content and print based collateral.
